Following a competitive selection process, MFBF’s YF&R Committee Chair Heidi Cooper was chosen for American Farm Bureau’s Women’s Communications Bootcamp, which she attended last week and subsequently graduated. This intensive training program happens twice a year and briefs 15 women from across the country on how to be stronger advocates for agriculture.
“I was very excited and humble to be selected for this program,” Cooper said. “Last week, I spent three days honing my communication skills in a classroom setting so upon return I can be more engaged in advocating for agriculture both on a statewide and national level. While I am already a strong communicator, I felt this program was able to take my skills to the next level.”
In addition to her full-time work handling marketing and communications for Lilac Hedge Farm, Davidian’s Farm and Lettuce Be Local, Cooper is very active within Farm Bureau. As mentioned above, she serves as the organization YF&R committee chair, is a member of the statewide promotion and education committee and is the second vice president for Worcester County Farm Bureau. The skills and tools she gained this past week will be beneficial to both Cooper and the farming community.
“Heidi already is a skilled communicator; however, I believe the program she attended last week will help her grow as a leader and grow our organization’s outreach and advocacy efforts,” said MFBF President Mark Amato. “The time she spent in D.C. was brief but filled with comprehensive and in-depth trainings that challenged her to become an even better communicator.”
Following graduation, past participants have used their training to join social media campaigns to spread positive messages about agriculture, influence consumers when planning and implementing outreach events, educate the public about agricultural innovation and more. MFBF is looking forward to Cooper’s implementation of the techniques she learned last week.